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Introduction

Brand guidelines

Using our logo and tag line

It is important that our logo is used consistently. There are a few simple rules for using the logo:

  • You may scale the logo but should never change the proportions or relationship between the elements.
  • The colours of the logo must not be changed but the tag line can be either white or purple depending on the depth of the background colour.
  • The logo can be used without the tag line in some circumstances, particularly where the logo size would reduce legibility of the tag line wording.
  • Each element of the logo has been carefully considered along with the relationship between each part. No attempts should be made to recreate or adjust the logo in any way.

Purple colour

Pantone – PMS 2607
CMYK – C:87, M:100, Y:0, K:9
RGB – R:72, G:41, B:135
Web – #482987