How to run a live broadcast

Introduction

Ensuring that our message reaches our partners and those using Keencut machines around the world is essential to our business. We have always prided ourselves on offering the highest level of service, and providing digital communication is a key element of how we achieve this. Digitally we offer both live training and live broadcasts on a variety of Keencut related subjects.

Keencut often receives enquiries asking how we create our live digital content and this ‘How-to guide’ is here to help anyone get started with their own live broadcasts. The guide provides a summary of what is useful to get you started and what we use to produce our digital content.

We wish you all the best with your digital journey and if you need any help, please contact our team at [email protected].

When it comes to practical advice there are 3 main things to take into consideration.

1. The space you have available
Assess the space requirement for the range of filming equipment you will be using and the machines you will be showcasing. You need to ensure that you add enough room for the presenter to move around.
External noise

No matter how good your microphone is, your surroundings and background noises play a big part in the quality of your broadcast. Make sure you set up your studio in a quiet and isolated space without any echo.

3. Set-up time

Make sure you give yourself enough set-up time when going live. Although it may only take 10 minutes to get everything ready, a problem may present itself that could take 20 minutes to fix. Give yourself a good 30 minutes to an hour before going live to get everything set up and tested, including cameras, sound, streaming software, and video calling programs.

The more calls and live sessions you do, the better you will understand the potential problems and how to fix them.