Keencut has successfully established a new business, Keencut Inc., to service North, Central and South America and the Caribbean. Keencut Inc. was established in November 2020 and has an administrative office based in West Chester, Pennsylvania and stock held and distributed from Savannah, Georgia.
Keencut products such as the SteelTrak, Sabre and Evolution3 range are manufactured in Corby, UK and sold in over 50 countries worldwide. The investment in the US operation is key to our export strategy. Keencut Inc. will provide the company’s precision manual cutters for the sign-making, wide format printing, and picture framing industries. At the end of 2020, Keencut decided to transition from its longstanding American distributor Foster in order to serve dealers directly. With Keencut Inc. holding stock in Georgia, dealers can be assured of smooth deliveries. We also offer trading partners an upgraded service with direct access to expert factory technical support, full live online product training for all sales teams, and use of Keencut’s proprietary marketing videos, images and technical support library. All customers are also automatically eligible for Keencut’s aftersales services and online training.
Paul Moxon, Chairman of Keencut, said, “The US is Keencut’s biggest export market and building a direct presence in the market was a logical next step for us. It means we can develop stronger relations with our distribution partners and give better support to all our Keencut customers and users.”